Case Study

The Right Time to Buy Life Insurance Series: How A Smoker Took the Plunge

The Right Time to Buy Life Insurance Series: How A Smoker Took the Plunge

When it comes to purchasing Life Insurance, you’ll often hear the ‘time is of the essence’ pitch. Many Life Insurance agents are trained to use the passing of time as a scare tactic to create urgency to buy.  While that is by no means pleasant to hear, it does have an element of truth attached to it.  These pitches usually…

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How About A Slightly More Liquid Future?

How About A Slightly More Liquid Future?

Over my 22 years in the Life Insurance industry, I’ve seen many methods of wealth transfer from one generation to the next.  I’ve noticed two major trends: One is the preference for more liquid assets and the other trend is the rising matter of ‘choice.’ Let me explain: With every passing generation, we’re seeing the increased awareness and practice of…

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Case Study: Have You Got Your Lifeboat In Place?

Case Study: Have You Got Your Lifeboat In Place?

When I joined the Life Insurance industry back in 1999, I was a young, ambitious, and impressionable advisor.   I got coached by an old-school advisor who taught me to use some pretty dramatic analogies and metaphors when selling Life Insurance.  Some of these included positioning Life Insurance as a lifeboat or the spare wheel that saved the day when you…

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De-Risk Your Joint Partnership Business with Life Insurance

De-Risk Your Joint Partnership Business with Life Insurance

As an entrepreneur in a joint business partnership, it is important to think about the repercussions your business partner may face should something happen to you.    Would they find it easy to handle the business once you are no longer around? Will there be new stakeholders in the business? And how amicable and smooth would the transition of these relationships…

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Can Tech-Based Life Insurance Products Compete with the Hands-On Service of an Advisor?

Can Tech-Based Life Insurance Products Compete with the Hands-On Service of an Advisor?

As a life insurance advisor, when the time to keep my promise arises, it’s a huge release for me because I can keep my word of showing up with the cheque when the worst happens. But what also comes with that is an emotional loss, as my clients are also my friends and this relationship becomes a big part of each other’s lives.  “Basheer…

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